Introducing…KalynBrooke.com!

This post may contain affiliate links. Read my full disclosure policy here.

You may have noticed a few changes on the blog this week—a new URL, new logos, new social media branding, and an updated tagline. It's all part of my big switch to KalynBrooke.com!

And I'm scared out of my ever-loving mind.

Why? Isn't this a happy change? Well, yes! This shift opens a brand new chapter that I'm sure will be full of exciting experiences and fresh growth. But it's still hard to let my five-year old business baby, Creative Savings, disappear forever.

Don't worry, all your favorite content will stay right where it is. I'll still keep all the old posts—it's just the name that's changing—but that doesn't negate the fact that I'm little emotional!

But before I dive into the WHY behind my decision, let's take a quick walk down memory lane and catch you up to speed:

From Five Years of Creative Savings…

• Creative Savings began during my first few years of marriage, when Joseph and I were still figuring out how to manage money as a newlywed couple while saving for the future. We were extremely thrifty, which means we did things like measure laundry detergent and cut the ends of toothpaste tubes so we could squeeze out every bit. I also shared the renovation process of our first 100-year-old home.

• In early 2013, we moved from New York to Florida, and my goal was to at least generate a part-time income with Creative Savings so I didn't have to find a job outside the home. The blog continued to grow as I shared some of my favorite recipes, how we stayed organized in a tiny apartment, and my infamous budgeting series.

• During the Fall of 2015, Joseph was sadly let go from his job, but Creative Savings was there to help us pick up the pieces and achieve our lifelong dream of working from home together. The blog was officially a full-time biz!

• In Spring of 2016, I launched my first book, 31 Days to Radically Reduce Your Expenses, which skyrocketed to #1 on the best-seller list in the budgeting category on the first day. However, by the end of that year, I began thinking about the future of Creative Savings, and whether or not I wanted to stick with an exclusive money-saving focus.

To New Life as KalynBrooke.com

While money management still remains a core principle of my site {and my life!}, I began exploring and blogging about topics with a slightly expanded lens, AKA a lifestyle brand. According to my last reader survey, you absolutely love this shift.

I love it, too.

So I updated my site design back in January, but still held onto the familiar Creative Savings name. But the name kept nagging at me, insisting I wasn't entirely embracing the pivot of my blog and business. I always brushed it off with, “Nah, I still don't need to change my name. It'll be fine.”

It was like keeping a shirt that doesn't flatter, but is perfectly wearable in my closet. Whenever I have a shirt like that, I struggle to make myself get rid of it. The shirt doesn't have holes or stains. It's a perfectly good shirt. So there's no good reason to throw it away. Right?

Except it doesn't fit.

So today, I'm taking out that shirt—er, blog name—and starting with a fresh brand and a new focus.

You Might Have Noticed My New Theme

While I'll be writing under the name KalynBrooke.com, the underlying theme in everything I do is to SIMPLIFY everyday life. You've probably noticed this theme already in the past few months!

My aim for my blog and business is to help you:

• Simplify tasks at home so you can get things done easier and faster
• Simplify your schedule so you don't feel so overwhelmed all the time
• Simplify your finances so it's not a struggle to save and you can spend without guilt
• Simplify meals so you can get good food on the table fast, using everyday ingredients

We've got too much complicated going on in the world. And I hope you find this space a breath of fresh air.

Together, we’ll discover more efficient systems, habits, and routines to make every day just a little bit easier, so you can stay on top of ALL your responsibilities. I'll never share something that sounds good in theory but doesn't actually work. Instead, you'll find here only real, simple solutions the average person can do!

And with the important stuff running on autopilot, you won't have to worry about dropping the ball. Can I get an AMEN!?

While I have a wonderful tech guy redirecting everything to the new URL so links don't get broken, there might be a few mishaps in the coming weeks. If you notice anything awry, simply contact me. I'd like to know if you see anything that looks a little funny so I can get the problem taken care of ASAP.

In the meantime, if you want to catch all the updates going forward:

• I invite you to join my email list if you haven't already. I send out an email every Saturday filled with inspiration and encouragement for the week ahead. Many readers say it is the highlight of their inbox!
• I'll still be active on Facebook, Pinterest, Twitter, and Instagram, although the name is now @KalynBrookeCo across all platforms. I hope you follow me there as I'll have plenty of fun ideas and tips to share.
• I also explain more about what to expect at KalynBrooke.com on my About page. If you're completely new to this site, you might want to head over there next!

I can't wait to see what the next five years holds for KalynBrooke.com. As always, thank you for reading—YOU are why I do what I do, and I love having you on this journey with me!

What topics would you like to see covered on the {new} KalynBrooke.com?

Disclosure: Some of the links in the post above are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission. Rest assured, I only recommend products or services I use personally and believe will add value to my readers. Read my full disclosure policy here.